“世界卡车”战略被证明不可能,未来卡车一定是朝着定制、朝着更加多样化版本方向发展。如何应对这种趋势卡车个非常特殊的商品购买模式,因为卡车消费者有其特殊的需求。在成熟的欧洲卡车市场,购买卡车的多是大型运输公司,他们承接的业务各种各样,因此需要的卡车版本也非常多样化。大量不同版本产品的生产对于卡车公司构成不小的挑战。毕马威公司2007 “World Truck ” strategy proved impossible, the future of trucks must be customized to move toward a more diversified version of the direction. How to deal with this trend Trucks a very special mode of purchase of goods, because truck consumers have their own special needs. In the established European truck market, most of the trucks are large transport companies, and they have a wide variety of businesses to undertake, thus requiring a very diverse truck range. The production of a large number of different versions of products constitutes a challenge for truck companies. KPMG 2007