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随着旅游经济的不断发展,东北地区旅行社之间的竞争日趋激烈,拥有优质的产品才能拥有稳定的客源,因此,旅行社需要不断在产品创新上下功夫,才能赢得市场。一、通过市场细分拓宽创新产品的开发渠道运用旅游市场的细分,来拓宽旅游产品开发的渠道。在旅游市场的营销过程中,根据旅游市场的组成结构,对旅游市场进行恰当的细分,分辨出不同消费市场的结构,并按照细分市场的消费特点、需求特点来开发相应的旅游产品,这样可以切实地满足细分市场旅游消费者的实际需求。
With the continuous development of tourism economy, the competition among travel agencies in northeast China is getting fiercer and fiercer. Products with high quality can have a steady source of tourists. Therefore, travel agencies need to constantly innovate in product innovation in order to win the market. First, broaden the channels for the development of innovative products through market segmentation Use the breakdown of the tourism market to broaden the channels for the development of tourism products. In the marketing process of tourism market, according to the composition of tourism market, the tourism market is properly subdivided, the structure of different consumer markets is discerned, and the corresponding tourist products are developed according to the consumption characteristics and demand characteristics of the market segments. This can effectively meet the actual needs of tourism consumers in market segments.