互联网之势,摧枯拉朽。随着网络媒体的快速成长以及用户使用习惯的改变,传统媒体界可谓哀鸿遍野。2016年,作为传统强势媒体——电视台更是出人意料地经历了断崖式的下滑,无论是收视率还是经营创收。曾经以为牢不可破的边界之墙,正被一层层推到。面对来势汹汹的新媒体浪潮,大多数的传统电视人并没有做好迎战的准备,更严格的说是严重低估了对手的强大和形势的严峻。互联网时代,受众接受方式已经向着多屏互动方向转型, The Internet trend, Cuikulaxiu. With the rapid growth of online media and changes in user habits, the traditional media industry is full of deeds. In 2016, as a traditional strong media, the television station unexpectedly experienced a cliff-like decline, both in terms of ratings and business revenue. The once thought-unbreakable wall of the border is being pushed by layers. The face of the tide of new wave of media, most of the traditional television and did not prepare to meet, more strictly is a serious underestimation of the opponent’s strength and the severity of the situation. Internet era, the audience accepted the way has been toward multi-screen interactive direction of the transition,