近年来甘肃在发展丝绸之路经济带的带动下,旅游经济取得了飞速发展。旅游资源的合理开发离不开好的旅游营销模式,本文对甘肃旅游营销的现状做了分析,指出了甘肃旅游营销的成果及在新媒体营销方面存在的问题,从而明确了甘肃旅游营销应努力的方向。 In recent years, with the development of the Silk Road Economic Belt in Gansu, the tourism economy has witnessed rapid development. The rational development of tourism resources is inseparable from the good tourism marketing model. This paper analyzes the status quo of tourism marketing in Gansu, points out the achievements of tourism marketing in Gansu and the problems in new media marketing, so as to make clear that tourism marketing in Gansu should make efforts The direction of