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据有关部门分析,目前中国企业要将自己的产品打入国际市场需注意以下问题: 一、规模经济问题:我国企业的研究开发、生产、销售规模比较小,很多不能实现规模经济,影响成本竞争. 二、产品差异问题:已经在国际市场立足的外国企业可能已拥有响亮的产品品牌或
According to the analysis of related departments, at present, Chinese companies must pay attention to the following issues in order to enter their products into the international market: First, economies of scale: The scale of research, development, production, and sales of Chinese companies is relatively small, and many cannot achieve economies of scale, affecting cost competition. Second, the issue of product differentiation: foreign companies that already have a foothold in the international market may already have a resounding product brand or