一、历史文化城市形象的定位城市形象,就是城市给人的印象和感受,是城市给人的最感性认识,包括视觉、听觉、心理等方面,自从人类建立了城市便产生了形形色色的城市形象。城市形象随着城市的产生而产生,现代城市形象系统不仅包括有了城市景观、城市生态等物质要素,还包含有城市文化、居民素质、政府效率和廉政形象、管理制度、服务质量、社会安全感以及城市的开拓创新氛围等众多无形要素。除了城市的外在形象,例如建筑、景观、环境外,还应包括体现城市内在形象的行为形 First, the positioning of historical and cultural city image City image, is the city gives the impression and feeling is the most sensual city gives people awareness, including visual, auditory, psychological, etc., since the establishment of the city of mankind will have a variety of urban image . The image of the city emerges with the emergence of the city. The modern city image system not only includes the urban landscape, urban ecology and other material elements, but also includes the urban culture, the quality of residents, the government efficiency and clean government image, management system, service quality, social security Sense and pioneering and innovative atmosphere of the city and many other intangible elements. In addition to the city’s external image, such as architecture, landscape, environment, should also include the behavior of the city to reflect the inherent image