在目前我国的广告研究中,大都侧重于广告的基本理论及实际操作运营方面,运用跨学科的方法进行研究的还为数不多,本文试从文化学的视角审视广告现象,并提出些粗浅看法。 At present, most of the advertising studies in our country focus on the basic theories of advertising and the actual operations and operations. However, few studies are conducted using interdisciplinary approaches. This article attempts to examine advertising phenomena from a cultural perspective and put forward some superficial opinions .