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2011年的世界园艺博览会在我国西安举行,这是我国第三次举办世园会。世园会作为国际盛会,给举办地的社会、经济等各方面带来了巨大影响,其中媒体作为不可或缺的重要宣传力量一直备受主办方重视。从我国三次世园会的举办可以看到,在其追求社会、经济等可持续发展的过程中,媒体的宣传起到了举足轻重的作用,但也存在不少问题,本文就从我国世园会媒体宣传上来分析其存在的问题,并提出可行性对策。
The 2011 World Horticultural Exposition is held in Xi’an, our country, which is the third time that Horticultural Exposition is held in our country. As a world event, the Horticultural Exposition has brought great influence on the social, economic and other aspects of the host area. Media, as an indispensable and important propaganda force, has always been valued by the host. From the holding of three times of Horticultural Exposition in our country, we can see that in its pursuit of sustainable development of society and economy, the propaganda of the media has played an important role, but there are still many problems. This article from the Horticultural World Media Propaganda up to analyze its existing problems, and put forward feasible measures.