如今我们已经迅速进入网络经济时代,微商其实是以个人为单位的,利用微博、微信所衍生的载体渠道,弥补了传统市场与电商市场的高成本、高管理要求、投入成本回收慢等问题。本文将结合网络经济时代的背景特点分析微商的营销模式,对其利弊进行客观分析,以期产生对微商有用的营销策略建议的结论。从2013年开始,有人在微信朋友圈里上传一些“鞋、面膜”的照片,并明码标价。一个新生代的事物-微商,开始形 Nowadays, we have rapidly entered the era of network economy. The micro-traders are actually individuals. We use the carrier channels derived from Weibo and WeChat to make up for the high cost and high management requirements of the traditional market and e-commerce market. The input cost recovery is slow And other issues. This article will analyze the background of the network economy era of micro-business marketing model, the pros and cons of an objective analysis, in order to produce useful micro-business marketing strategy recommendations conclusions. Since 2013, some people have uploaded some photos of “shoes, masks” in the circle of WeChat friends, and clearly marked the price. A new generation of things - micro-business, began to shape