本文主要介绍了当前外贸出口严峻的形式,分析该形式对出口企业造成的影响,同时结合台州吉利汽车成功进驻国际市场为例,对外贸企业中面临和存在的问题进行剖析,并从目标市场、市场细分、技术创新和品牌创立四个方面提出了企业面临外贸新形式该采取的措施和注意的问题。 This article mainly introduces the grim form of the current foreign trade export and analyzes the impact of the form on the exporting enterprises. At the same time, taking Taizhou Geely Automobile’s successful presence in the international market as an example, it analyzes the problems that the foreign trade enterprises face and exits, and from the target market, Market segmentation, technological innovation and brand creation four aspects of the enterprise facing the new form of foreign trade to take the measures and attention issues.