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通过对扎龙自然保护区游客的问卷调查,分析了游客的生态旅游行为特征,进而对扎龙自然保护区生态旅游市场营销策略提出了相应的建议。
Through the questionnaire survey of tourists in Zhalong Nature Reserve, this paper analyzes the characteristics of tourists’ eco-tourism behavior, and puts forward corresponding suggestions on marketing strategies of eco-tourism in Zhalong Nature Reserve.