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人们早先对电子商务给企业与企业之间的交易带来好处的期望正在实现。在许多种类的产品中,将买卖双方连接起来的电子市场?(E-Market)正迅速发展,它使交易更具效率,从而创造了价值,这样的电子市场,实质是一种电子商务联盟,赎买方控制的市场更是反应出联盟的本质。较早进入这类市场的企业的经验表明:电子市场可以将销售成本降低10%-20%,并向购买方提供更低廉的价格。我们从麦肯锡高层管理论丛中的《2000年电子商务专集》中,选编出这篇论述电子市场的文章,作为本期封面故事的注脚。
Earlier expectations of the benefits of e-commerce for business-to-business transactions are being realized. Among the many types of products, the e-market, which connects buyers and sellers, is rapidly evolving to create value by making transactions more efficient. In essence, an e-market like this is an e-commerce consortium, The market controlled by the redemption buyer reflects the essence of the alliance. The experience of companies entering these markets earlier shows that the electronics market can reduce sales costs by 10-20% and provide buyers with cheaper prices. We selected this essay on e-markets from the 2000 e-Commerce Spot in the McKinsey Top Management Symposium as a footnote to this cover story.