2008年1月7日,重庆晨报主办的“加油中国·加油重庆”年度城市品牌营销活动正式启动,这是中国城市又一次的主动营销行为。自2002年以来,“城市营销”一词在中国越来越热,国内主流媒体开始介入到城市营销活动中来,各地政府也开始把城市营销作为一种区域经济战略,希望通过城市营销对城市 January 7, 2008, Chongqing Morning Post sponsored “cheer China, cheer for Chongqing ” annual city brand marketing campaign was officially launched, this is another active marketing activities in Chinese cities. Since 2002, the term “urban marketing” has become more and more popular in China. The domestic mainstream media has started to intervene in urban marketing activities. Local governments have also begun to regard urban marketing as a strategy of regional economy. They hope that through urban marketing To the city