厂商一体化的话题被营销界炒得热火朝天,但实际操作中,众厂商和经销商之间依然无法摆脱“店大欺客,客大欺店”的规律。对于经销商来说,面对强势的厂商,用什么方法才能在与厂商的博弈中有效地制衡厂商,既能保持与厂商有效、顺利的合作,又可以避免在合作中陷入被厂商牵着鼻子走的局面呢? The topic of the integration of manufacturers by the marketing industry speculation in full swing, but in practice, all the manufacturers and distributors still can not get rid of “big shopkeeper, customer big bully ” rule. For dealers, in the face of strong manufacturers, what method can be used in the game with the manufacturers in the effective checks and balances manufacturers, both to maintain effective and smooth cooperation with manufacturers, but also to avoid being caught in the nose by the manufacturers What’s going on?