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网络数据库营销是适应信息社会需求的一种新型的以顾客为中心的营销策略。本文在介绍网络数据库营销的概念和特征的基础上，利用Porter教授提出的竞争模型分析了网络数据库营销策略竞争优势，最后讨论了营销策略的实施步骤和策略控制问题。
Network database marketing is to adapt to the needs of the information society a new type of customer-centric marketing strategy. Based on the introduction of the concept and characteristics of network database marketing, this paper analyzes the competition advantage of network database marketing strategy by using the competition model proposed by Professor Porter. Finally, it discusses the implementation steps and strategy control issues of marketing strategy.