进入九十月份,各家企业应该开始为2014年的代言人续约或是新签约开始准备工作了,在这样一个娱乐化的时代,“流星”多过“常青树”。一个明星可能因为一个剧集、一场选秀迅速蹿红,也可能因为一个负面信息、一段沉寂而迅速失宠,经常听到企业市场部的朋友说,现在选代言人真是一个赌博啊,赌对了就火了,赌错了就惨了。但是在目前,企业选择代言人是比较盲目的,多依赖广告公司的推荐,缺少科学的数据支持,数字100市场研究公司 Into the month of September, companies should begin to prepare for the renewal or new signing of the spokesperson for 2014. In such an entertaining age, “Meteors” are more than evergreens. A celebrity may become popular because of an episode or a draft. It may also be quickly out of favor due to a negative message, a silence, and often hears a friend from the Corporate Marketing Department saying that choosing a spokesperson is really a gamble. Well, the wrong gambling is miserable. However, at present, companies choose to be spokesmen are more blind, rely more on the recommendation of advertising companies, lack of scientific data support, digital 100 market research company