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现如今,政策、市场、企业之间的关联度越来越紧密。在房地产行业,伴随国家宏观调控的进一步深入,政策的影响已从多方位伸入到市场中来,房地产业的发展环境、市场运作机制都发生了很大的变化;对房地产开发企业的运作模式、产品开发、营销策略、管理技术等都提出了更高的要求。因此,在新形势下,研究市场发展趋势、探寻适合企业特点的运营规律……都是房地产开发企业所要面对的问题。2007年已经过半,下半年房地产企业将面临哪些问题?如何应对?这些问题都需要我们去研究解决。
Nowadays, the connection between policy, market and enterprise is getting closer and closer. In the real estate industry, with the further macroeconomic regulation and control of the country, the impact of the policy has been extended into the market from many angles. The real estate development environment and market operation mechanism have undergone great changes. The operation mode of real estate development enterprises , Product development, marketing strategy, management techniques have put forward higher requirements. Therefore, under the new situation, it is necessary for the real estate development enterprise to study the trend of market development and explore the operation rules suitable for the characteristics of the enterprise. More than half of 2007, the real estate business in the second half will face what problems? How to deal with? These issues require us to study and solve.