随着我国投融资体制改革的深入，投资主体多元化的局面已经形成，特别是广大社会公众参与股票投资的积极性日益高涨。重视公司信息的真实披露，建立企业与投资者特别是股民良好的投资关系，开展投资公共关系活动（ＩＲ），最大限度地消除企业主体与投资者之间的信息不对称现象 With the deepening reform of the investment and financing system in our country, the diversification of investors has taken shape. In particular, the enthusiasm of the general public in participating in the stock investment is on the rise. Emphasis on the true disclosure of corporate information, the establishment of a good investment relationship between enterprises and investors, especially shareholders, the development of investment and public relations activities (IR) to minimize the information asymmetry between corporate entities and investors