《细节决定成败》一书中引用秦国政治家李斯的话说:“泰山不拒细壤,故能成其高;江海不择细流,故能就其深。”所以,大礼不辞小让,细节决定成败。的确,随着现代经济的发展,市场竞争日趋加剧,企业的微利时代已经来临。在这种环境下,企业能否依靠细节建设来塑造一个成功的品牌形象,已经成为企业能否赢得客户的关键,对于企业而言品牌的竞争归根到底是细节的竞争。但是品牌建设不是一朝一夕的事情,她需要在企业许多方面下工夫,而其中一个非常重要的因素便是细节。因为粗线条的事情谁都会说,谁也会做,但如何将事情做到位,如何让一件简单的事情变得有价值,细节才是关键。 “Details determine the success or failure,” a book quoted the words of the state politician Lisi Qin said: “Tarzan does not refuse the fine soil, it can become its high; Jianghai unscrupulous, it can be deep.” Therefore, the ceremony without letting go, details Decide success or failure. Indeed, with the development of the modern economy, the market competition is increasingly aggravated, and the era of meager profit for enterprises has arrived. Under this circumstance, whether the enterprise can build a successful brand image by building the details has become the key to whether the enterprise can win the customers. The competition of the brand for the enterprise is the detail competition in the final analysis. However, brand building is not a matter of overnight. She needs to work on many aspects of the business. One of the most important factors is the details. Because the thick lines of things everyone will say, who will do, but how to get things done, how to make a simple things become valuable, the details are the key.