中国拥有悠久的历史,传统文化源远流长,中国博大精深的传统文化对现代艺术的发展开始发挥重要的作用。本文具体分析了中国传统文化在平面设计中的应用,现代平面设计应该在保持其设计自身文化特色的基础上,要结合中国传统文化因素,积极进行创新,促进平面设计事业的进一步发展。 China has a long history and has a long tradition of traditional culture. China’s profound traditional culture has played an important role in the development of modern art. This article concretely analyzes the application of Chinese traditional culture in graphic design. On the basis of maintaining its own cultural characteristics, modern graphic design should make full use of the traditional Chinese culture to actively innovate and promote the further development of graphic design.