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新媒体因其承载信息量大,表现形式丰富,多渠道接受,便捷互动等特点,倍受广告主与其他营销组织关注。依附新媒体的广告自然成为新媒体营销传播的重要研究内容之一。文章通过分析新媒体的特性并结合旅游广告的特点,提出旅游行业进行广告宣传的有效形式,以扩大旅游组织的影响力和品牌效应。
Because of its large amount of information to carry a large amount of new media, rich forms of expression, multi-channel acceptance, convenient and interactive features, much advertisers and other marketing organizations concerned about. Advertising attached to new media has naturally become one of the important research topics of new media marketing communication. By analyzing the characteristics of new media and combining with the characteristics of tourism advertisement, the article puts forward an effective form of advertising in tourism industry to expand the influence and brand effect of tourism organization.