营销诊断,往往从营销业绩不好上面开始找原因的。什么原因导致业绩低下,这方面有很多原因,如:企业产品定位是否有过较深的研究,是否形成了差异化,或低成本优势,技术、工艺优势(这在工业品企业尤为突出)有没有找到自己的特点,有没有去好好研究过自己的长处,有没有好好研究过市场,竞争对手举措、这里面有太多文章了。我们说的市场,是整个市场营销的研究,这里包括现实竞争对手及未来可能的竞争对手,经营水平,服务质量、层次;合作供应商及渠道、终端合作深度联动效应;还包括消费者的挑剔和对服务、 Marketing diagnostics, often starting from the marketing performance is not good to find the reasons above. What causes low performance, there are many reasons for this, such as: whether the enterprise product positioning has been more in-depth study, whether the formation of a differential, or low-cost advantages, technology, technology advantages (which is particularly prominent in industrial enterprises) Did not find their own characteristics, there is no good to study their own strengths, have not studied the market, competitors move, there are too many articles. We say the market is the entire marketing research, including real competitors and potential competitors in the future, business level, quality of service, level; cooperation between suppliers and channels, the depth of cooperation between the terminal terminal effect; also includes consumer critical And to service,