营销档案是企业与客户关系的重要依据,是企业经营发展的原始记录和历史见证。供电企业通过长期的客户服务管理,积累了大量的电力客户基础档案和明细用电数据,对这些数据的深度挖掘是深入了解和掌握现有客户群的关键,也是实现营销精益化的基础。营销档案管理存在的主要问题当前,供电企业营销档案管理存在的问题主要表现在三个方面。一是营销档案未纳入企业档案管理体系,管理体制没有理顺。各营销单位没有相对稳定的档案专兼职人员,一岗多责,是营销档案管理不善、大量流失的主因:营销档案管理未列入领导、专责或兼职档案员的岗位责任制 Marketing archives is an important basis for business and customer relationships, is the original record of business development and historical testimony. Through long-term customer service management, power supply enterprises have accumulated a great deal of power customers’ basic files and detailed electricity consumption data. Depth mining of these data is the key to understanding and mastering the existing customer base and also the basis for achieving marketing leanization. The main problems existing in marketing archive management Currently, the problems existing in marketing archive management of power supply enterprises are mainly manifested in three aspects. First, marketing files are not included in the enterprise file management system, the management system is not rationalized. Each marketing unit does not have a relatively stable part-time full-time staff of archives and multiple positions, which is the main reason for the poor management of the marketing archives and a large number of losses: the job responsibility system of the marketing archives management that is not included in the leadership, specialized or part-time archivists