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今天,中国电视已经开始走上产业化道路,媒体也在“市场意识”理念的指导下,充分运用各种有效的电视手段和新闻手段来运作新闻传播,以最大限度地凝聚受众的注意力,构筑媒体的公信力,塑造媒体的品牌效应,从而实现新闻传播经济效益与社会效益的最大化。国内媒体此次对伊拉克战争的报道,一改以往在重大事件报道中严肃、单一、忽视媒介分层的传播姿态,把“市场意识”渗透到新闻的表现形态与传播形态中,实现了传播理念的一次重大突破,提升了中国媒体在国际传播中的形象。
Today, the Chinese television industry has embarked on a road to industrialization. Under the guidance of the concept of “market awareness,” the media make full use of various effective television and news means to operate news media so as to maximize the audience’s attention, Build up the credibility of the media and shape the media’s brand effect so as to maximize the economic and social benefits of news media. The domestic media’s coverage of the war in Iraq changed a serious and solemn one in the coverage of major incidents and neglected the attitude of media stratification and infiltrated the “market awareness” into the manifestation and transmission form of news and realized the concept of communication A major breakthrough in enhancing the image of Chinese media in international communications.