在“看淡收视率,看重节目品质”政策导向的现下,省级卫视必然要脱离“得收视率者得天下”这一思维模式,要以其品牌和其传播影响力立台,要以其稳定的核心受众去营销广告。 Nowadays, provincial satellite television is bound to be divorced from the mode of thinking that “the TV ratings have to be the best in the world.” It is necessary to establish its brand and its influential influence on the platform, To advertise with its stable core audience.