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在1996年8月,浙江省无形资产评估中心评定浙江钱江啤酒集团生产的“钱江”和“中华”牌啤酒,品牌价值约合人民币3亿元。1996年钱啤集团共生产啤酒24.4万吨,实现工业总产值4.4亿元,利税达1.3亿元。 中国开放的市场和腾飞的经济,吸引了许多国外大型啤酒集团(目前世界10大啤酒集团均在中国投资)前来投资。钱啤本着“举民族大旗,扬中华雄威”的原则,在到处充斥着洋啤的中华大地上撑起了自己的一片天。
In August 1996, the Zhejiang Provincial Intangible Assets Assessment Center evaluated the “Qianjiang” and “Zhonghua” brand beer produced by Zhejiang Qianjiang Beer Group with a brand value of approximately RMB 300 million. In 1996, the brewing group produced a total of 244,000 tons of beer, achieved a total industrial output value of 440 million yuan, and profits and taxes reached 130 million yuan. The open market and the economic growth of China have attracted many large foreign beer groups (currently the world’s top 10 beer groups invest in China) to invest. With the principle of “raising the banner of the nation and promoting the mighty Chinese people,” Qian Beer has supported himself on the Chinese land full of foreign beer.