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随着经济社会的快速发展,人们生活水平不断提高,客户对服务的需求越来越多,越来越高,更具个性化,推行差异化服务已成为越来越多企业赢得市场竞争优势的重要手段。服务差异化是指根据用电客户需求的差异性,或根据企业对市场的细分而确定的各个目标市场的特点,分别提供不同的服务,体现在服务方式、优惠待遇、渠道、信息和手段等方面的差异性。差异化服务是在普遍服务基础上的提高和升华。1差异化服务的目标
With the rapid economic and social development, people’s living standards continue to increase, customers demand more and more services, more and more high, more personalized, the implementation of differentiated services has become more and more enterprises to win market competitive advantage Important means. Differentiated services refer to the different services provided by different target markets according to the differences of electricity customers’ requirements or according to the market segmentation of the enterprises, which are reflected in the modes of service, preferential treatment, channels, information and means And so on the difference. Differentiated services are based on universal service to enhance and sublimation. 1 Differentiated service goals