“如果你想知道彩虹的尽头在哪里,你必须到那里去发现它,我的朋友。”亚瑟·艾格在《产品的演化发展导论》开篇引用了这段话,从某种程度上来说,这反映了该书的精神与结构——极尽所能获得关于产品如何从各个方面演进的完整的故事,其中涵盖了关于历史与理论的研究,以调研为基础的关于产品阶段的详述以及以验证由作者发 “If you want to know where the rainbow ends, you have to go there to find it, my friend.” Arthur Iger cites this passage at the beginning of the “Introduction to the Evolution of Products”, to some extent Said it reflects the spirit and structure of the book - doing its best to get a complete story of how products have evolved in all aspects, covering both history and theory, research-based details about product stages As well as verified by the author