广告传播,就是要使广告所传递的销售信息对受众产生积极的影响,从而使产品或品牌在受众中的态度、知名度和指名度向有利于广告主方面强化或转变。这也即我们所说的广告活动中的传播效果问题。广告传播活动必须要讲究传播效果,并想方设法优化这种传播效果。否则广告传播就没有存在的必要。 Advertising dissemination is to make the sales information delivered by the advertisement have a positive impact on the audience so that the attitude, popularity and popularity of the product or brand in the audience can be enhanced or transformed in favor of advertisers. This is what we call advertising effectiveness in the issue of transmission. Advertising campaigns must focus on the effects of the transmission and find ways to optimize the effects of the transmission. Otherwise, advertising is not necessary.