近年来,移动短信息业务因其方便快捷、形式新颖,得到了广大用户的青睐,也为部分信息服务商(SP)带来了不菲的收益。但在短信市场蓬勃发展的同时,少数信息服务商在经营中存在不规范的行为,加上移动通信企业短信业务管理暂时还不够完善,“短信陷阱”问题也时有发生,特别是对资费不透明、未订制短信息却被收费、退订难和投诉得不到及时有效解决等问题,用户反映尤为强烈。为此,信息产业部于2004年4月15日出台了《关于规范短信息服务有关问题的通知》(下称《通知》),《通知》规定了移动通信企业与信息服务业务经营者合作提供移动短信服务的准入条件、短信定制与退订的办法等内容,特别规定了移动通信企业与信息服务业务经营者均应遵循“首问负责”的原则,共同协商处理用户的投诉,不得互相推诿。 In recent years, the mobile short message service has won the favor of the majority of users because of its convenience, convenience and novelty, and also brings a lot of benefits to some information service providers (SPs). However, while the vigorous development of the SMS market, a small number of information service operators in the operation of non-standard behavior, coupled with the temporary shortcomings of mobile communications business management is not yet perfect, “SMS trap” problems have occurred, especially for the opaque tariff , Un-subscribed short message has been charged, unsubscribe hard and complaints can not be resolved in time and other issues, the user is particularly strong reflection. To this end, the Ministry of Information Industry promulgated the “Notice on Regulating Short Message Service-related Issues” (“Notice”) on April 15, 2004, which stipulates the cooperation between mobile communication enterprises and information service business operators Mobile SMS service access conditions, SMS customization and unsubscribe methods, in particular the provisions of the mobile communications business and information services business operators should follow the “first question is responsible for” the principle of common consultation to deal with the user’s complaints shall not be mutually Push 诿.