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作为全球瞩目的体育盛事,奥运会所带来的广告效应一直备受推崇。而缓缓拉开帷幕的伦敦奥运会,更是被视为一剂强力针来刺激今年处于低迷状态的广告市场。众多的体育品牌也希冀借助这个偌大的舞台展现自己,提高品牌的辨识度和吸引力。那么在2012年的上半年,体育用品的广告营销表现究竟如何呢?广告市场整体低迷体育品牌亦显无力2012年的经济环境日趋复杂。欧债危机继续恶化,美国经济复苏前景未知,国内经济增速下滑,这一切都直接影响着广
As a sporting event attracting worldwide attention, the advertising effect brought by the Olympic Games has been highly respected. The slow opening of the London Olympics, but also be seen as a strong needle to stimulate this year's downturn in the advertising market. A large number of sports brands also hope that with this huge stage to show themselves to enhance brand recognition and attractiveness. So in the first half of 2012, what is the performance of sporting goods advertising? Advertising market as a whole downturn Sports brand weakness In 2012, the economic environment is increasingly complicated. The debt crisis in Europe continues to deteriorate. The prospects of the U.S. economic recovery are unknown. The domestic economic growth is declining. All this directly affects the broad