随着社会经济的发展,品牌在市场竞争中的地位逐渐提高,使大家进入到了一个品牌制胜的时代。在品牌给企业带来巨大利益的情况下,令更多的专家学者将目光投向了品牌的塑造中,从而提出了品牌资产的建立。然而品牌资产与其他的资产有着明显的不同,它本身需要很多品牌要素进行相互配合,从而形成一个系统。在这个系统中,品牌认知就是其形成的总要基础和前提。 With the development of society and economy, the brand’s position in the market competition gradually improves, bringing everyone into an era of brand winning. In the case of the brand to bring huge benefits to the enterprise, so that more experts and scholars will look into the shape of the brand, thus proposed the establishment of brand equity. However, brand equity and other assets have obvious differences, which itself requires a lot of brand elements to cooperate with each other to form a system. In this system, brand awareness is the general basis and premise of its formation.