与西方媒体不同,曾有很长一段时间,我国的新闻传播行业并不属于商业范畴,因此,媒体的“商”德自然无从谈起。在“事业单位,企业化管理”的过程中,媒体虽然比较有效地解决了生存问题,在经营管理中积累了大量的经验,但在市场竞争中伴生的过度商业化,以及由此带来的一系列行为 Unlike the western media, there was a long period of time when the media and communications industry in our country did not belong to the commercial category. Therefore, it is impossible for the media to “get business” naturally. In the process of “institution, enterprise management ”, although the media solved the subsistence problems more effectively, accumulated a great deal of experience in the operation and management, but the excessive commercialization accompanied by the market competition, Come a series of acts