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缘何原生营销?攻守之势异也!不可否认,广播、电视是伟大的发明,他们让信息插上了翅膀,让传播变得简单至极。在大传播背景下成长起来的人们,形成了单一的价值观,达成了默契的审美共识,只要热血沸腾地振臂一呼,就有千千万万消费者赢粮而景从。但今天不是了。随着互联网成长起来的年轻人们,习惯了自我发声和圈群体成长。对他们来说,如果有什么共有的价值认同的话,那么就是价值观应该多元化本身。没有什么应该和什么不应该,你上你的一周五
Why native marketing? Offensive and defensive trend too! Admittedly, radio, television is a great invention, they let the information plugged in the wings, so that communication has become extremely simple. People who grew up in the context of mass communications formed a single value and reached a tacit agreement on aesthetic understanding. As long as they are excited and enthusiastic, there are tens of millions of consumers who will win grain. But not today. As the Internet grew up young people, accustomed to self-voice and ring group growth. For them, if there is any common value recognition, then the values should be pluralistic. Nothing should and should not be, you get on your Friday