凡是成功的广告语言作品,绝大部分都使用了修辞格式。除了双关语外,委婉语也是英汉广告语言中常用的一种修辞手段。中外广告创作人员在特殊的情况下都会运用委婉语来创作,以提高对其产品的宣传,进而达到销售的目的。本文将对委婉语在广告英语中的应用进行简要分析。 Most of the successful advertising language works use the rhetorical format. In addition to puns, euphemism is also commonly used as a rhetorical device in English and Chinese advertising languages. Chinese and foreign creative professionals in the special circumstances will use euphemisms to create, in order to enhance the publicity of their products, so as to achieve the purpose of sales. This essay will briefly analyze the application of euphemism in advertising English.