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在新媒体及网络信息工具层出不穷的当今时代,广播事业也势必要紧跟时代发展的步伐,利用新媒体环境给广播节目制作所提供的便利条件,充分展示新媒体环境下广播节目的新变化。利用微信平台与听众进行互动,增近听众与节目的距离,已经成为现如今广播节目的一种通用形式。本文即从微信与广播节目的相互影响入手,试图探寻新媒体与广播事业的相互促进作用。
In today’s era where new media and network information tools emerge in an endless stream, it is inevitable for the broadcasting industry to keep pace with the development of the times and take advantage of the convenience provided by the new media environment for making radio programs so as to fully demonstrate the new changes in radio programs under the new media environment. Using the Wechat platform to interact with listeners and increase the distance between listeners and shows has become a common form of today’s broadcast programs. Starting with the interaction between WeChat and radio programs, this article attempts to explore the mutual promotion of new media and broadcasting.