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本文较为详尽地阐述了中国“绿茶王”——黄山毛峰的起始及发展历程,主要从包装设计师的角度剖析了新黄山毛峰系列化包装设计的创作过程及企业导入CI策划的重要作用和意义。
This article elaborates the starting and developing course of Huangshan Maofeng, the “Green Tea King” in China, and analyzes the creative process of the new Huangshan Maofeng serialized packaging design and the importance of CI planning for enterprises from the perspective of the packaging designer Role and significance.