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回族在其形成历史上受到不同时期不同民族的影响。在地域上,新疆回族与汉族杂居,大分散小聚居;在语言使用上,回族借助汉语接收多样化的内容。回族媒介接触习惯因此具有其民族特点,表现为:回族拥有丰富多样的大众传播媒介渠道,其中以电视为主;回族受众获取信息能力较强,对信息的理解准确率较高。回族以清真寺为中心居住的民族风俗在其媒介接触习惯形成中发挥着独特的作用。
The Hui nationality has been influenced by different ethnic groups in different periods in its formation history. Geographically, the Hui and Han nationalities in Xinjiang live together and disperse in small groups. In their use of languages, Hui people receive diversified content through Chinese. Therefore, the Hui people’s media contact habits have their ethnic characteristics. The performance is as follows: The Hui people have rich and varied mass media channels, mainly television; the Hui minority audiences have strong ability to obtain information and have a high understanding rate of information. The ethnic customs of the Hui people living in mosques play a unique role in the formation of their media contact habits.