营销近视症(Marketing My-opia)是著名的市场营销专家、美国哈佛大学管理学院李维特(Theodore Leuitt)教授在1960年提出的一个理论。营销近视症就是不适当地把主要精力放在产品上或技术上,而不是放在市场需要(消费需要)上,其结果导致企业丧失市场,失去竞争力。这是因为产品只不过是满足市场消费需要的一种媒介,一旦有更能 Marketing My-opia is a famous marketing expert and a theory put forward by Professor Theodore Leuitt of Harvard University School of Management in 1960. Marketing myopia is inappropriately focusing on product or technology, rather than on market needs (consumer needs). As a result, companies lose their markets and lose their competitiveness. This is because the product is just a medium to meet the needs of the consumer market. Once it is better