全球化经济时代,公司面临的挑战之一就是建设与众不同、持久的品牌。在如何接触消费者方面,不同文化,甚至同一文化内的不同群体对于广告和市场宣传都会有不同的反应。究竟一个品牌在不同国家的市场应该采用怎样的营销形式?是否遵循溢价定价的原则?还是收购一家本地公司进入新市场…… One of the challenges the company faced in the era of globalization was building a distinctive and enduring brand. In terms of how to reach consumers, different cultures, even different groups within the same culture, respond differently to advertising and marketing. After all, what kind of marketing should one brand adopt in the markets of different countries, whether to follow the principle of premium pricing, or to acquire a local company to enter a new market ...