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《中国谜语大会》是中央电视台科教频道自主原创的以“猜灯谜”为核心内容的全媒体大型文化益智节目。第三季《中国谜语大会》用雅俗共赏的方式弘扬优秀传统文化和时代新风。谜题设计着重突出传统文化的智慧含量,加大谜语与历史典故、文学名著、诗词歌赋结合的比重。第三季《中国谜语大会》播出期间,观众和新媒体同步实时互动2.66亿人次,是第二季互动总人数的3.4倍。其中,共有1325万人次参与同步猜谜,2.53亿人次参与抢红包,19万个家庭通过手机和网络上传全家福照片。
“China Riddle Conference” is an all-media large-scale cultural puzzle program independently developed by CCTV science and education channel with “guess riddles ” as its core content. In the third quarter, the “China Riddle Conference” carries forward the excellent traditional culture and the new trend of the times by means of sharing the best of the best. Puzzle design emphasizes the wisdom of traditional culture, increase the proportion of riddles and historical allusions, literary classics, poetry and song combination. In the third quarter of the “China Riddle Conference” broadcast, the audience and the new media synchronized real-time interaction of 266 million people, is 3.4 times the total number of interactive second quarter. Of these, 13.25 million participated in quizzes, 253 million participated in grabbing red envelopes and 190,000 families uploaded photos of family photos via mobile phones and the Internet.