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现代生活日益丰富的今天,已经改变了人们传统的消费观念、消费模式和消费者的价值观。具有时尚包装的产品,再加上品牌,质量和其他因素的影响,往往成为消费者的理想选择。美观的包装,改变了消费者购买的欲望。如何使产品在众多同类产品中拔得头筹,成为消费者的首选,包装应该是其中尤为重要的并且是最直接的。因此,如何提高产品的包装质量,如何设计出我们需要的包装,是设计者应该追求的最为重要的目标。
Today’s increasingly modern life has changed people’s traditional concepts of consumption, consumption patterns and consumer values. Products with stylish packaging, coupled with the influence of brands, quality and other factors, are often the ideal choice for consumers. Beautiful packaging, changing the desire of consumers to buy. How to make the product among the many similar products to become the best choice for consumers, packaging should be one of the most important and most direct. Therefore, how to improve the product packaging quality, how to design the package we need, is the designer should pursue the most important goal.