在新环境的影响下,服装设计回归质朴;在“试衣族”不断扩大的情形下,各种业态的服装品牌将在网上呈现出新的竞争状态;随着消费者自我意识的觉醒,私人定制将成为竞争的新领域。新的一年里,各种资源仍将围绕消费者动向。基本款荣归故里入冬以来走在商场中,春天时还满目皆是的荧光色、大面积的蕾丝装饰统统不见了,取而代之的是大量运用中性色的基础款式,开衫、套裙化繁为简,却赢得追捧。这种现象在各大品牌屡见不鲜。“往年这个时候正是新款大衣热卖的季节,今年卖出更多的则是打底毛衫和经典仔裤。”VERO MODA北京华堂商场专柜导购说,“虽然相比往年销售业绩没有下降,但是一单1500元的大衣变成了 Under the influence of the new environment, the design of apparel is regressive. In the situation of the ”fitting-off clan“ expanding constantly, apparel brands of various formats will present a new competitive state on the Internet. With the awakening of consumers’ self-awareness , Private customization will become a new area of ​​competition. In the new year, various resources will continue to focus on consumer trends. The basic section of the hometown of Rongrong walk in the mall since the spring, but also full of fluorescent color, the large area of ​​lace decoration are gone, replaced by a large number of neutral color based style, cardigan, skirt simplification , But won the pursuit. This phenomenon is common in major brands. ”This time in previous years is the season selling the new coat, sold more this year is the bottoming sweater and classic jeans. “ VERO MODA Beijing Huatang Shopping Center Shopping guide said, ”Although compared to previous years, sales did not Fall, but a single 1,500 yuan coat has become