学术期刊的营销观念,即有关学术期刊业务经营的办刊理念。在出版业转企改制的新形势下,学术期刊要树立以学术为本分、以互惠为目的、以读者为中心、以作者为伙伴、以编辑为骨干、以质量为生命、以特色为优势、以服务为宗旨、以竞合为策略、以网络为延展的营销观念,以保证经营活动的有效开展。 Academic journals marketing concept, namely academic journals business management concept of running. Under the new situation of restructuring of publishing enterprises, academic journals should establish academic basis, reciprocity, readership as center, author as partner, edit as backbone, quality as life and characteristic as advantage , For the purpose of service to competing for the strategy to the network for the extension of the marketing concept to ensure the effective operation of business activities.