数据显示,截至2016年底,微信公众号总数已达1000多万个,且每天还在以1.5万的速度增加。微信平均日活跃用户达8.89亿,累计关注微信公众号的用户达4.68亿,微信公众号平均阅读用户超过1.6亿。这些数字意味着,超过一半的中国用户在使用微信,其中1/5的用户每天在阅读微信公众号。随着新媒体的兴起,微信公众平台已经成功在电视、广播、报纸、门户网站等主流媒体之间 Statistics show that as of the end of 2016, the total number of WeChat public accounts reached more than 10 million and increased by 15,000 each day. WeChat average daily active users reached 889000000, the cumulative concern about WeChat public number of users reached 468000000, WeChat public number average reading more than 160 million users. These figures mean that more than half of Chinese users are using WeChat, and 1/5 of them read WeChat public numbers daily. With the rise of new media, WeChat public platform has been successful in the mainstream media such as television, radio, newspapers, portals and other media