“走出去”企业作为一个群体,每天都在与世界各国不同类型的客户往来,应该在跨文化交流和公共外交方面发挥更加积极、主动的作用国际金融危机使世界经济金融格局发生了深刻调整,发展中国家在全球治理中的地位明显上升,当前的国际环境对中国总 “Going out ” As a group of enterprises, every day with different types of customers around the world, cross-cultural exchanges and public diplomacy should play a more active and proactive role in the international financial crisis, the world economy and financial situation took a profound Adjusting that the developing countries have clearly risen their position in global governance and that the current international environment has greatly affected China’s total