近些年以来,随着市场经济的迅速发展,酒店行业开始呈现出勃勃生机,各个酒店之间在硬件方面的差距越来越小,而在酒店软件方面便有了越来越高的要求,尤其是酒店礼仪服务。作为对一个人文明程度加以衡量的准绳,服饰在人际交往中发挥着十分重要的作用,而酒店员工的服饰是相当讲究的,是一个国家民俗风情、科技文化、政治经济和地域宗教的体现以及企业形象的定位,涵盖着重要的管理思想及文化品位。本文针对我国酒店行业的发展现状,简要的探究了服饰在酒店礼仪中的重要性。 In recent years, with the rapid development of market economy, the hotel industry has begun to show its vitality. As the gap between various hotels in the hardware is getting smaller and smaller, the demand for hotel software is getting higher and higher. Especially hotel etiquette service. Costumes play a very important role in interpersonal communication as a yardstick to measure the degree of civilization of a person. The costumes of hotel staff are quite exquisite. They are the embodiment of a country’s folk customs, science and technology, politics, economy and regional religion. The positioning of corporate image, covering an important management thinking and cultural taste. In this paper, the development of China’s hotel industry status quo, a brief exploration of the importance of clothing in hotel etiquette.