平面设计发展的近百年中,一直有两个根深蒂固的因素指引其方向:一、功能;二、审美。功能的体现是商业时代发展所特定的价值取向,而审美则是随时代不断变化,又终归人们认知程度的艺术追求。在我们确定平面设计的价值与艺术表现时,常常先从本身的功能与审美角度看待一个将被投入大环境的平面问题,以平面思维看平面,经常会造成功能与审美的扭曲,无顾众多外在因素的存在,如果平面设计是一种语言,那么只有在相关的语境状态中,才能体现语意的传达。当我们从环境空间角度去看待平面设计,平面设计就会有其必要的空间环境理念。 In the past hundred years of graphic design development, there are always two deeply entrenched factors guiding its direction: one, function, two, aesthetic. The manifestation of function is the specific value orientation in the development of the commercial era, while the aesthetic is the artistic pursuit that changes constantly with the changing of times and people’s cognition. When we determine the value and artistic expression of graphic design, we often first look at a plane problem that will be put into the environment from the perspective of its own function and aesthetics. To look at the plane in a planar way of thinking often causes distortion of function and aesthetic, Existence of external factors, if the graphic design is a language, then only in the relevant context to reflect the semantic expression. When we look at the graphic design from the perspective of the environment, graphic design will have its necessary concept of the space environment.