本文立足于我国动漫产业实际情况,从动漫形象塑造的角度出发,以《秦时明月》为例,对我国动漫形象缺失的原因进行分析,并从四个方面论述了如何塑造国产动漫形象,提高动画艺术的创作水平和市场价值。 Based on the actual situation of animation industry in our country, from the perspective of the image creation of animation, taking “Qin Shi Ming Yue” as an example, this essay analyzes the causes of the lack of animation image in our country and discusses how to shape the image of domestic animation and improve Creative art level and market value of animation.