2016年的里约奥运会吸引了众多目光,然而,这个夏天品牌目光都集中在激情的奥运赛事、富有趣味的赛场新闻上,而珠宝品牌钻石小鸟另辟蹊径,把自己的产品特质和奥运挂钩,邀请奥运明星夫妻,一起诠释品牌概念,并打造与爱情相关的话题。这样独特的营销思路,是出于怎样的考量?8月6日,钻石小鸟携手时尚集团诚邀刘璇、邹市明、王皓、仲满、陈一冰等5对奥运冠军夫妻,打造“璀璨奥运为爱定制”爱情盛典,将其奥运营销推向高潮。在早前 However, this summer’s brands are focused on the passionate Olympic events, interesting track news, and the jewelry brand Diamond Bird another way to hook up their product characteristics and the Olympic Games, the invitation Olympic star couples, together interpret the brand concept and create a love-related topics. August 6, diamond bird hand in hand with the fashion group invites Liu Xuan, Zou Shiming, Wang Hao, Zhong Man, Chen Yibing 5 pairs of Olympic champion couples to create “Bright Olympic Games Customized for Love ”love ceremony, the Olympic marketing to the climax. Earlier